A Closer Look At The Lauren Burch Aesthetic | Lauren Is A Globally Celebrated Social Media Star @laurenxburch

Lauren Burch is a famous Canadian twin. Both Burch's are popular around the world

Lauren Burch @laurenxburch

Being an influencer puts one at the centre of trendsetting. Drawing from the case of Lauren Burch who is a Canadian-based influencer and content creator; the 23-year-old has leveraged her creativity to redefine fashion and style. With over 450k subscribers on YouTube and a lot more views, she stands out as someone a lot of people look up to when they want ideas on what to wear or how to look. This could be one of the reasons why over 95% of her YouTube content is try-on hauls. But she is not the only influencer who has included try-on hauls as part of their core content and identity. This brings the question as to why try-on hauls are a lot more common these days and how could they be beneficial to influencers.

Why Is Fashion Try-On Haul a Good Thing for Influencers

First, standing out from the crowd is important, but standing out as an influencer in the highly crowded social media space is rocket science. Even so, authenticity and personal unique identity have stood out as one of the most important tools to an influencer who wishes to stand out, gain followers, and maintain loyal fans. In that case, Lauren has stood out as a creative e-girl with a great sense of risqué fashion. It is safe to conclude that her followers like her primarily for this identity. If so, what is the better way to foster this image she has created for herself? Of because that would be none other than doing try-on hauls, showcasing her clothing selection, giving commentaries, and even reviewing the experiences she has had with different brands. Try-on haul essentially is the most subtle form of brand endorsement whereby the focus is on the influencer as an identity rather than the brand. The brand merely plays the role of facilitating the looks. It sounds like a win-win arrangement to me.

See More: Lauren Burch's website

The second way to look at it, as I had mentioned earlier that Lauren Burch is a fashion enthusiast, especially the way she does her makeup, her anime-like cosplay, and her appearances say a lot about her creativity and expertise around fashion. While doing these try-on hauls, she gets a chance to showcase her expertise and insights about fashion, similar to beauty trends. I forgot to include engagement as a strategy for boosting followers' loyalty. Doing these hauls and showcasing expertise and reviews are a good way to create conversation space for fans and in a way, it works for Lauren.

Lastly, even though we hate to mention it, influencers need to earn income and these fashion try-on hauls present a very legitimate and effective means of monetizing personal skills. Lauren does get into brand endorsement deals whereby she reviews and showcases accessories from brands that align with her style. In so doing she promotes these brands while doing what she loves. Another perfect win-win situation there.

So, hey! Next time you bump into those try-on hauls, don't question yourself on what good they do to the influencers!