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Shore Thang model alum and celebrated Canadian Lauren Burch is amazing beauty and identical twin. This Sagittarius girlie was born on December 7, 2001 in Ontario, Canada and is one half of the Burch ‘twinfluencer’ duo. Lauren, who was born and raised in northern Ontario Canada, grew up homeschooled with her twin sister Julia Burch, with whom she often collabs with. Lauren is of Dutch and French heritage, with a North American upbringing. Lauren had shown an interest in gaming and cosplay since childhood, turning this into an online career. She is an original content creator, YouTuber, model, Twitch streamer, as well as entrepreneur. Lauren Burch’s creativity extends to the realm of fashion, as she also designed her own exclusive fashion brand. Lauren and her twin sister Julia, founded a fashion line which espouses their unique style. Lauren and Julia’s ‘Gloome Girl’ clothing company, has a unique style and an e girl aesthetic. Adding TikTok star to the mix, Lauren became a digital creator when she debuted her first TikTok, in December 2019.
Lauren has shared in interviews that during the beginning of the pandemic, she had started to create content. Lauren rose to prominence in November 2020, when her original TikTok to the Aly and AJ song “Potential Breakup Song,” gained notoriety. Lauren Burch has since amassed close to nine million followers on TikTok, with interactions in the millions. She has garnered over one hundred million views, with such engaging original content as lip-syncing, cosplay and her unique, fashion sense. Lauren Burch, who was discovered by Shore Thang Models when she was nineteen years old in 2019, has a doll like aesthetic with large eyes and an E-girl edginess. Lauren is represented on the Shore Thang Lauren-Burch.Com website.
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In the membership section, there are over thirty six premium videos and more than five thousand high resolution photos of Lauren. Lauren is petite and voluptuous, with all natural curves, which is representative of many of the models of Shore Thang. She is five feet three inches tall and has an hour glass figure with the measurements of 33-28-33. Lauren Burch has delicate, porcelain doll like features with large eyes and platinum blonde hair. Her beguiling, yet soft and innocent type of beauty is captivating. She fuses a rare mix of sweetness and sexiness as well as playfulness and daring, into her online persona. Lauren Burch has often been described as a “self made model,” due to her versatility as a model. Lauren has also been referred to as a “starlet” about town. She is represented on Instagram, where her @laurenxburch platform is like a portfolio which exhibits her modeling lingerie, swimsuits, original fashions and cosplay pics.
Lauren who espouses the E girl aesthetic and embodies the anime characters which she cosplays, creates her original personas online. Her most popular persona is that of the pink haired anime girl, which she embodies in a lot of the original content that she creates. Lauren also is known for her gaming, which she streams live on Twitch, where she boasts well over one hundred thousand followers. On Twitch, Lauren has created a community among her followers, with whom she also chats whilst she live streams her gaming. The community of fans which she created, engage with one another in her chats. She is the self described “gamer girlfriend’. Lauren Burch plays games with her followers such as Fortnite, Pokémon and Alan Wake among others. Lauren takes on the role of the characters from the games that she streams on Twitch. Her epic cosplay is her pinned instagram, where she becomes the ‘Feminine Kakashi,’ replete with a ninja mask and headgear, captioned ‘comment your favorite Naruto character !’ Another post is of her dancing in a black mini skirt, two long ponytails and a cropped low cut top. In yet another post, she wears an orange latex leotard which is giving that cyber punk ‘Egirl’ energy. She comes to embody the personas from the games that she plays, as well as the anime girls which she cosplays. Lauren along with her twin sister Julia, are part of a community of creators on X called Digital Kittens.
The @digitalxkittens community is an all women collective of original content creators. Her unique sense of style has seen her walk the New York Fashion Week runway. Lauren’s beauty has also been captured by notable photographers. Her dedication and consistency as a creator has earned her the ‘Millionaire Milestone Award’ by Creators Inc., as per Galore Mag. She talks about consistency being key for creators and to follow your niche. Lauren shares how “Through social media, I was able to gain recognition that wasn’t directly available to me”. Lauren’s fire fits and unique sense of style and her Egirl persona, has seen her collab with many reputable fashion brands. Lauren’s original content is also comprised of her GRWM makeup tutorials. In the tutorials, Lauren demonstrates how she achieves her characteristic Egirl looks for her dedicated fans and followers. In a notable makeup tutorial, Lauren shares how she achieves her characteristic cyber punk look.
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Lauren breaks down how she creates her graphic Blade Runner style eye makeup look. Lauren can transform her look from anime girl to cyber Egirl, instantly with makeup. This is part of how she creates her digital persona and her cosplay characters. Lauren also renders her interpretation of current and trending looks on TikTok, such as the coquette makeup look, ballet core, strawberry milk, pixi dust fairy princess looks, as well as her own original creations. She has created and cosplayed such anime characters as “jujzou suzuya” from “Tokyo Ghoul” on her YouTube channel, which she features clips of on her X. Lauren Burch who has over 1.5 million followers on X, cosplays an anime character from ‘spy family’ in a black wig, which is giving anime video vixen. Lauren Burch is one of the most popular Shore Thang models, consistently embodying the ‘best of the beautiful’ natural beauty aesthetic. The video of her on the Shore Thang Modeling YouTube channel, titled ‘Follow along with Canadian Lauren Burch behind the scenes in Pacific Palisades” is a vibe.
In the video, Lauren models swimsuits in the beautiful Pacific Palisades of California. In another exclusive BTS video for Shore Thang “Exploring the Behind The Scenes Secrets of Bel Air,” Lauren demonstrates her versatility as a model. She models swimsuits, lingerie and the latest fashion, with her characteristic doll like style. Lauren, who is a vegan is committed to a plant based lifestyle. It is a mindful and sustainable practice reflecting Lauren’s values. Her decision to be vegan, is a personal choice which Lauren adheres to, which is also a practice of self care. This diet supports her health and aligns with values of kindness to animals, care for the environment and which sees her thrive as a creator. In the Galore Mag feature and interview with Lauren Burch talks about despite being so popular on social media, it is important not to get too complacent. “With algorithms always changing, it is important not to get too comfortable with a specific style of content. As creators, we must constantly try new things and adapt to the times”. Lauren confides how she aspires to be in the movie industry. Acting is something which she really enjoys and that “she aspires to do more serious projects in the future, perhaps in television or theatre”.
Lauren Burch has to date appeared in the Canadian television show ‘Letterkenny’. The TV series ran from 2019 to 2022. She played the role of Cassie, who was a recurring character on the show. She and her sister Julia Burch played Cassie and Tassie appearing in several storylines together. The character of Cassie appears in seasons 8-11. She appeared in the episodes’The Rippers,’ ‘Yard Sale Saturday,’ ‘Sleepover,’ ‘NDN NRG,’ ‘King of Suckers,’ ‘Lost Dog,’ and ‘Influenzas’. In 2022, Lauren appeared on the podcast ‘Burch Twins Threesome,’ along with her sister Julia and Greg O’Gallagher. The podcast is available on Amazon Music and other places where you get your podcasts. On the podcast Lauren and Julia talk about dating and their career, as well as wanting to live in LA. She had a role in the “3:12” horror short movie. She also appeared on the podcast ‘Digital Social Hour Podcast,’ as a guest on the episode “Inside the Life of an E-Girl with Lauren Burch,” on YouTube. In the podcast, Lauren gets into it about growing your following on social media. According to Lauren, “there is no algorithm for growth on Twitch,” and “a lot of it is connections, knowing the right people”. Lauren described what an Egirl was and what it meant to be one. Lauren described Egirls as an “aesthetic,” essentially a “combination of multiple aesthetics” which were popularized on TikTok. She talks about growing up watching Ghibli films, as she likes anime and how TikTok really influenced her aesthetic. She had followed in her twin sister’s footsteps and became an influencer.
Lauren Beach photographed on analog film in Los Angeles, CA
Consistency really is key for Lauren as she releases content daily, on multiple social media platforms. She recommends following people in “your niche” who are successful, to draw inspiration from and to learn from them. Lauren shares how her favorite social media platform is YouTube, because you can do both short form and long form content. Lauren has also appeared as a guest on another episode of the ‘Digital Social Hour Podcast,” “How Lauren Burch Grew Her Massive Following on Twitch”. On the podcast, Lauren discusses the strategies that she employed to grow her following on Twitch.
First of all consistency is the most important. Then, she focused on all of her other social media accounts. Lauren funneled the traffic towards her Twitch platform, which is still her smallest platform to date, but which grew the most due to her other social media. Lauren’s YouTube channel @laurenxburch has over four hundred thousand followers and it features her fashion try on hauls, characteristic style, beauty and lifestyle content. In a recent ‘Mini Skirt and Dress Try on Haul’ YouTube video, Lauren really showcases her unique style and fashion sense. The try on haul features the brand ‘Lip Service,’ which is goth themed.
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She tries on a a really cute black and white print camisole and shorts set. Lauren demonstrates the lace straps which are semi adjustable in the back. She highlights the stretchy material and the bow detail in front. She hypes the matching undies in the hipster shorts style. Lauren points out how the set is perfect to lounge around in and is flattering on. In a styling note, Lauren recommends styling the top with skirts and low waisted pants, showing the waist band of the underwear. The next outfit which she tries on is a little black minidress, sharing how the shortest dresses are her most favorite. The dress laces up the front, and has lace details, buckle accessories and has adjustable straps in the back. The dress can also be zipped up the front. She recommends wearing shorts underneath, for modesty.
Lauren Burch proceeds to try on her favorite skirt from the haul, which is plaid, pleated mini skirt with a pin accessory and two little buckles. She points out how short the skirt is and recommends wearing shorts underneath. She demonstrates how the skirt is done up with velcro on the side, and not a zipper. She tries on the miniskirt with a cropped black top with a low cut neckline, and a choker accessory, making it the perfect goth girl outfit. Lauren concludes the haul with a black bra and panty set. Lauren highlights the shiny material of the set and the loops which connect with the spaghetti straps. The bikini bottoms have a “cheeky” g string bottom, and the bra features a plunging neckline and a keyhole opening, in front. Her YouTube try on haul videos have surpassed one hundred and twenty nine million views, to date. Lauren has an innocent beauty which belies a beguiling sexiness, which makes her very captivating. Her unique style and cosplay fashions emphasizes this beauty and serve as a style inspiration. It is exciting to see what else is in store for Lauren Burch.
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